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June 2nd, 2026

Build an onboarding edge your competition can't copy

Unlocked is coming to New York

Join a powerful community of growth-driven leaders
ready to shape what's next in identity.

Record-Breaking Keynote

The Iron Cowboy

50 Ironmans. 50 States. 50 days. One story.

James “The Iron Cowboy” Lawrence did what no one else has – 
50 Ironman in 50 days across all 50 U.S. states. Then he raised the bar again with 100 Ironmans. 100 consecutive days. These World Record feats redefined human potential.


This is your chance to hear from the bestselling author and Emmy nominated documentary subject – and learn how to go all in on 
goals that matter with relentless commitment.

Speakers

What you’ll learn

Reinvention isn’t about keeping up.

It’s about staying impossible to catch.

  • Do more with less

    Drive higher conversions with AI and analytics – without growing headcount.
  • Design adaptive onboarding

    Learn how top teams build journeys that test, learn, and improve as customers and markets change.
  • Balance fraud, risk and speed

    Proven approaches from leading brands to scale compliance-ready growth.

Agenda

09:00amDoors open, coffee, check in

Coffee, breakfast and early conversations. Get settled. Get talking.

10:00amOpening keynote

A fresh, outside-the-industry perspective on what it really takes to stay ahead. Speaker reveal coming soon.

11:15amHow leading brands are reinventing onboarding

Real stories. Real challenges. Real progress. Sessions and speakers to be announced.

12:00pmNetworking lunch

Good food. Better conversations.

01:00pmDeep dives, panels and practical perspectives

AI, growth, fraud, risk, regulation and experience – explored from every angle. Full afternoon agenda coming soon.

02:30pmWhat’s next for GBG?

A sneak peek into where we’re heading – and what it means for you.

03:00pmNetworking reception

Drinks, debate and time to make the right connections before the day wraps.

Trusted by the world’s leading
onboarding and risk teams

What our attendees are saying

Bold ideas.

Standout speakers.

Be in the room with compliance, product, fraud and customer experience leaders defining what's next in onboarding.

  • 150
    Attendees
  • 5/5
    Event rating
  • +40
    At Head-of level
or above

Where the action is

Loft 7

Set in the heart of NoHo’s vibrant creative district, this private, light‑filled loft opens onto a rooftop garden with stunning skyline views – the perfect setting for ideas that matter.

  • Loft 7, 419 Lafayette Street
  • June 2nd, 2026
  • Doors open at 9:00am
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